Hello Charlie


IMPORTANT: not all items on the Hello Charlie website come under our natural banner. But a number of them certainly do so we encourage you to READ ALL INGREDIENT LABELS on this site and decide for yourself what will work for you and your precious little ones


From Vanessa Layton, founder of Hello Charlie:

Hello Charlie was started because finding products that I was willing to use on my own children seemed to be really difficult. I wanted to use a combination of modern cloth nappies and eco disposable nappies; I wanted great wooden toys and eco-friendly soft toys; I wanted glass baby bottles; I wanted products that were free from nasties like Bisphenol-A, phthalates and PVC; I wanted organic and biodynamic skin care for my babies and I wanted to buy all this stuff online after the children ad gone to bed.

This was five years ago when I had just moved back form the UK with my husband and family. I was used to buying online and I had a number of favourite stores that I bought from. I couldn’t seem to find the same stuff here in Australia and I kept having to explain to people why it was really important to me that products should be sustainable, recyclable, eco-friendly and non-toxic.

And so Hello Charlie was born

I’m pleased to say that there is much more awareness now about why we should be using products that are more eco-friendly and why reducing the use of toxic chemicals is so important. There’s a lot more choice out there.

However, with choice comes confusion. So many products claim to be eco-friendly and to be better for the environment – there’s so much greenwash that it is really hard to tell what’s good and what’s not.

That’s why we are so careful about what we stock. Time and again our customers comment on how well researched our products are. It’s true – we ask the questions that other stores don’t. We listen to our customers – if you’re not happy, we’re not happy.

All our products that we stock are tested by us. We use them on ourselves and in our own homes, so you can be assured that everything is of excellent quality. We’d love to hear your thoughts and suggestions, so please contact us. We’d love to hear from you!”




Check out Hello Charlie here