Natural – Does That Word Have Meaning Anymore?
We see the word ‘natural” plastered across so many foods in the supermarket – “foods” that most can tell are not natural. In some cases, an ingredient or two may have started out as something natural but probably isn’t anymore. In more cases, it is a blatantly misleading statement about a “food” that is not natural in any way.
Aren’t there laws about misleading advertising? Or have those laws been compromised by further legislation and regulations which serve to confuse the entire issue and actually provide an “out” for companies to say pretty much whatever they want on our food packaging?
Let’s start with the dictionary meaning of the word NATURAL. We researched across a few dictionaries and here is the short list concerning food:
- existing in or derived from nature; not made or caused by humankind
- having had a minimum of processing or preservative treatment and containing no chemical additives
- based on the state of things in nature; constituted by nature
- in conformity with the ordinary course of nature; not unusual or exceptional
- not treated, tanned, refined, etc; in its original or raw state
The simple fact is that the word NATURAL most certainly does have meaning.
The fact that some food companies are out of integrity with their use of this word does not change its meaning in any way at all.
It does mean, however, that these companies are out of integrity and not to be trusted
The truth is NATURALLY simple and straightforward (excuse the pun!) – as it always has been and as it always will be.
The truth will also set you free – now there is a truth to hang on to!